[ About Ash ]

Hi! My name's Ashley but everyone calls me Ash. I'm a freelance product design leader with 10+ years of experience, partnering with startups and companies to build scalable products, systems & teams.

I am a product designer, creative native, an entrepreneur, an illustrator, an activist and a constant wo/anderer. I am self-taught first and college-educated later. I designed my first websites in Microsoft Word (yes, you've read that right!) and my current projects in Figma. In the past, I founded a community-based, open-source news startup and Europe's largest volunteer NGO. I have a dog named Rufus and a visitor-bat named Oliver. My pronouns are she/her.

When I'm not designing, I read every book I get my hands on, build miniatures and advocate for humanitarian rights.

I have a passion for solving problems with a collaborative approach that's grounded in both user experience and strategy. Having worked with a broad range of clients in different fields, I understand the need to craft something that not only attracts but also connects various audiences.

I like to build fast, iterate a lot and question my own personal biases. I design for people not users and value usability, inclusivity, accessibility and equality. I enjoy wearing multiple hats and have dabbled in numerous fields including branding, marketing, and packaging design.

Check out my resume for a comprehensive overview of my professional experience. Read my manifesto to gain an understanding of my core values, providing a deeper understanding of who I am and what I stand for.

If you wanna chat about collaboration opportunities, design things or, quite frankly, anything else, shoot me a message!


  • → Product design
  • → Design systems
  • → Design Tokens [Tokens Studio]
  • → Design System Documentation
  • → Web design
  • → User [experience] research
  • → information architecture
  • → Wireframes & prototyping
  • → Design ops
  • → Design strategy & roadmap


  • → Design for people not user
  • → 8pt grids
  • → User journeys & flows
  • → Close collab with engineering
  • → Mentoring
  • → Usability + accessebility
  • → Working remotely
  • → Exploration & Ideation
  • → inclusivity + equality
  • → Design sprints

Previous clients, projects & collaborators:

Migros, Deepnote, Nextjournal, Raiffeisen Bank International, T-Mobile, Pendect, Voest Alpine, Amnesty International, ebay, 1000 Things, Bundesministerium für Inneres, Bertha von Suttner Universität, International School Parent, The North Face, Wiener Linien, FEMtech, Woda, Territory, International Institute for Applied Systems Analysis, Wirtschaftscompass, Seiler & Speer, Found, Swisscom, SAE Institute, Akademikerhilfe, etc.
Portrait of my dog Rufus
and that's Rufus
Portrait of Ash
Hi, it's me!