Firlefanzski is a multidisciplinary design studio based in Vienna, AT - founded & run by Ashley Winkler. I help brands, start-ups and all sorts of individuals to create and develop visual identities, digital products and brand strategies.


2017-Today
Studio Firlefanzski
Multidisciplinary Design & Art Direction

2016-2017
Tunnel23
Digital Product Management & UX Design

2015-2017
Waschbote
Creative Direction & Design

2015
Identum
Digital Graphic Design

2014
SmartAssistant
UI/UX Design

2005-2014
Freelance
Multidisciplinary Design & Art Direction for various agencies across Europe

Hello there! My name is Ashley and I'm an independent Art Director, Multidisciplinary Designer and Strategist specialising in brand identities and digital products. I'm working with like-minded people, agencies, companies and start-ups to craft and build enjoyable products from start to finish.


I have a passion for solving problems with a collaborative approach that's grounded in user experience and strategy. Having worked with a broad range of clients in different fields, I understand the need to craft something that not only attracts but also connects various audiences.


The past decade in the creative industry has taught me valuable lessons. Each project is made of smaller parts that make a whole but only when everything and everyone works together smoothly. Therefore I love seeing off projects from the very start, from sketches to prototypes to the finished result, working closely with everyone involved.


In 2016 I founded Studio Firlefanzski and am collaborating with developers, social media strategists and other creative experts to bring minimal yet intriguing designs and concepts to life.


When I'm not designing, I advocate for various humanitarian causes, build furniture and explore this planet with my mischievous dog Rufus.


I'm currently available for freelance projects, collaborations, side projects as well as remote work.


Firlefanzski is a multidisciplinary design studio based in Vienna, AT - founded & run by Ashley Winkler. I help brands, start-ups and all sorts of individuals to create and develop visual identities, digital products and brand strategies.


Hello there! My name is Ashley and I'm an independent Art Director, Multidisciplinary Designer and Strategist specialising in brand identities and digital products. I'm working with like-minded people, agencies, companies and start-ups to craft and build enjoyable products from start to finish.


I have a passion for solving problems with a collaborative approach that's grounded in user experience and strategy. Having worked with a broad range of clients in different fields, I understand the need to craft something that not only attracts but also connects various audiences.


The past decade in the creative industry has taught me valuable lessons. Each project is made of smaller parts that make a whole but only when everything and everyone works together smoothly. Therefore I love seeing off projects from the very start, from sketches to prototypes to the finished result, working closely with everyone involved.


In 2016 I founded Studio Firlefanzski and am collaborating with developers, social media strategists and other creative experts to bring minimal yet intriguing designs and concepts to life.


When I'm not designing, I advocate for various humanitarian causes, build furniture and explore this planet with my mischievous dog Rufus.


I'm currently available for freelance projects, collaborations, side projects as well as remote work.


2017-Today
Studio Firlefanzski
Multidisciplinary Design & Art Direction

2016-2017
Tunnel23
Digital Product Management & UX Design

2015-2017
Waschbote
Creative Direction & Design

2015
Identum
Digital Graphic Design

2014
SmartAssistant
UI/UX Design

2005-2014
Freelance
Multidisciplinary Design & Art Direction for various agencies across Europe


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